Audience: Community Managers, Social Media Managers
One day you are going to fail.
That’s not a possibility, it’s an inevitability. At some point you’re going to spell something wrong, blow a release date, anger a customer, or otherwise screw up. No matter how much you plan and double-check your work, it will happen.
How you respond to failure will shape the future of your community. Try to hide it, lash out, or double down and take it out on your fans and you’ve damaged relationships, often irreparably. You only need to search for “social media fail” to see the impact a misplaced campaign or response can incite. So how do you deal with the inevitable?