When building your business it’s tempting to use any and all methods to gain a leg up on the competition. It’s rough out there for new businesses, and every bit can make a difference. When establishing your business online, you may be tempted to apply this to the realm of reviews. By kicking off with a few pristine 5-star reviews from you and/or your staff, you’ve set the stage for a great public reception, right?
Don’t do that. That’s what we call, a ‘dick move’.
But why, you might ask?
Yesterday I received a little prompt at the top of one of the Facebook fan pages that I manage.
As part of their new features for fan pages, Facebook has released a new Instant Replies function. What does this mean? Well, in short it means that the Facebook Inbox is now considerably more useful as a customer support tool. Now when someone messages your page, you can automatically send them an instant reply. Why is this useful?
There are two phrases that absolutely everyone working in a customer-centric role should be using regularly. Those two phrases are simple: ‘I’m sorry’ and ‘Thank you’.
Audience: CMs, CS, or anyone interacting with customers and/or the general public
