Disclosure: DryCactus, creators of Poly Bridge are currently one of my Patreon sponsors. The framework for this article was drafted prior to their involvement, but I believe strongly in practicing transparency.
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Why Social Sharing?
In a marketplace that’s flooded with choice, how do you reach more players? The cost of user acquisition has skyrocketed, and is well out of reach for most indie, or even mid-sized game studios. Advertising via social channels may have some small impact if positioned correctly, but it can just as easily fall flat if the campaign doesn’t hit exactly the right mark. So if you’re unable to pay for user acquisition or direct advertising, how can you help ensure that you reach more players than those that have already downloaded your game?
Enter: Social Sharing!