Note: This review is of the 2012 text. Based on the Table of Contents on Amazon, it looks like the top-level outline is the same.
Back in 2012 I had the opportunity to attend the Word of Mouth Marketing conference. As an added bonus, they included a box of the Word of Mouth Marketing book by Andy Sernovitz. The conference was amazing, and when I came back I had a giant box of books on my desk. In the rush of post-conference bliss, I put my copy away and didn’t end up coming back to it for another year or so when I was doing a book purge.
So, how did the book stack up?