Hashtags are a wonderful way to tap into larger trends, broaden the audience for a given piece of content, or add a bit of additional humor into your post. However, there is a dark side to the hashtag… Far too many become addicted to using them. They begin to cram every bit of available space with hashtags, even if they’re misleading or irrelevant to the content of the tweet. You know the sort, we’ve all seen them.

See how bloody annoying that is? Don’t be that person. (Apologies to the followers that had to see that from me)

Some quick tips to keep you from straying to the dark side of the tag…

Continue Reading

Twitter lists are a fantastic tool when used effectively. Unfortunately lists are also one of those features that you don’t discover until someone adds you to one. At that point it can be difficult to go back through the list of people who you’re following and categorize them into relevant lists. So if you’re just starting out on Twitter, keep this in mind and start establishing the practices that will make it easy for you to use this feature. And if you’re already following a bunch of people and have never used lists before? Fear not! You can still get a lot of use out lists, even if it might take a bit more effort to get started!

So what are Twitter Lists?

Twitter lists are a basic filtering or categorization mechanic for users on Twitter.

You can apply these to anyone on Twitter, even if you’re not following them. What those filters are depends on you! My Twitter lists are a mix of gamedevs, local groups, jewelers, and a few broader categories like ‘Awesome Ladies’.

Continue Reading

Sometimes a single tweet just isn’t enough. Sometimes you want to discuss a topic at length, or just go on a little Twitter rant. How do you ensure that others who might be joining in part way through can quickly and easily see the full conversation?

Easy: Reply to yourself!

By using Twitter’s native conversation grouping feature, you can easily create a collection of tweets on a single topic.

Continue Reading

A quick tip on starting a tweet with an @:

If you begin a tweet with an @, only people who follow both you AND the account you’re mentioning will be able to see it in their feed.


If you want your tweet to be seen by everyone that follows your account, just make sure that you include something prior to the @. This can be anything from an intro word such as ‘Hey @account’, or if you’re short on space, a simple . Example:

Simple, no?

Just remember: If you want everyone to see your tweet, make sure to include something prior to the @!

Also, thank you to the Game Developers of Wellington (@GameDevsofWelly) for allowing me to use their account in this example.

Looking for a basic content calendar to get you up and running?

Feel free to snag mine and modify as you’d like! These are intended to serve as a basic building block for building out your own content strategy, so feel free to download, modify, and use as you see fit.

Note: I’ve included additional cells for the Localization content calendar, so you can add whatever additional languages you’d like to support. Just make sure that if you’re adding additional rows for the Twitter section to copy + paste both the language and the character count rows as one. The formatting can get a little finicky if you attempt to do it separately.

Feel free to use however you’d like, no purchase needed. Just make sure to give me credit with a link back to my site if you post them elsewhere, and send people my way if you think they’d like what I do, s’aright?