Note: This piece was originally created for wipster.io/blog
Creating video content for use on your social media channels is not only a great way to stand out, but is quickly becoming an essential part of any social media content strategy. With social networks such as Facebook prioritizing video content in the feed, and investing heavily in new video tools and tech, including video into your social content strategy is quickly becoming a ‘must have’.
To help get you started, here’s 5 Quick Tips to keep in mind!
1: Keep it Short & Sweet
It can be tempting to create an epic, feature length, video dissertation on the topic of your choosing. However, the average attention span has dropped dramatically in recent years (Source). Unless your content is incredibly compelling and to the point, you’re not going to be able to hold the attention of most social media visitors for more than a few minutes.
8 Seconds – Average attention span for digital audiences, via Microsoft Research
In addition, you need to make the first few seconds count! If you’re not showing something interesting in the first few seconds of your video, you’ve already lost most of your audience. So make the most of it: Use those first few seconds to your advantage and show something great that will ensure your audience sticks around!
2: Always Add Great Description Text
Don’t skimp on writing and revising your accompanying description text, be it YouTube ‘Show More’ text, an accompanying Facebook post, or even a quick Tweet. You have a golden opportunity to capture the attention a larger audience, make sure to make the most of it.
This is particularly important if your thumbnail doesn’t clearly communicate what your content is at a glance. People want to know why they should be interested before they spend time looking at your content. Give them a quick idea of what to expect, and encourage them to watch through the accompanying text!