In a world of unlimited choice, making a great product is no longer enough. What sets you apart from other businesses in the same space? When a customer is able to do a quick online search and find hundreds of competitors, why should they choose your company?

Building a customer-centric culture is now more critical than ever before. Word of mouth marketing has always hinged on providing an exceptional customer experience. If your company isn’t considering the customer as a critical component, then how can you hope to make the right choices?  Choices that will drive the customer experience that leads to impassioned word of mouth recommendations?

Customer-centric cultures don’t happen on accident. So how can you get started in building one at your company?

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